Lurkers are persons who read your social media posts and comments, ounce your Instagrams, under-reach your Facebook and Twitter Business pages, and then do nothing.
They don’t Like. They don’t Retweet. They don’t do nothing. They just.. keep… rolling alonggggg…
They are not doing what you had hoped they would do, which is Like your darned social media post!
In conversations with existing and potential new clients, I’m afraid I sometimes overwhelm them when I mention the three main tasks for effective promotion.
Facebook has trained millions of people to show their Friends (and strangers) when they Like or are Angry about something. We are interacting socially the way Pavlov’s dog reacted to Kibbles.
I’m sometimes asked what should one do to get likes on their Facebook posts and Pages. Well, here is a Case Study showing how dislikes might also help 😉 […]
I’m very pleased when one of my clients gets noticed by another source on the web. If the source is a site with a high visitor count the benefit back to them can be substantial. These kind of events only come around once in awhile for most of us, but if you have advance notice Read more about Are You Leaving Your Website Out of the Loop?[…]
Some folks with their own domain and website are more active at Facebook or Twitter or Pinterest than they are on their own site. […]
Recently, a friend wrote to ask me what she should do with her old record collection. Since it’s OK with the management if this blog is used to discuss topics that might only be tangentially related to web design, promotion or hosting, I have decided to share. Here is my slightly abridged answer: […]